Social media tips for contractors
In this day and age, almost all of us are using social media. Whether it is a personal account following politics and sports, or a business account keeping up with the latest trends, social media keeps us connected. However, with this new found connectivity comes responsibility, especially if you’re engaging using a business account. Here are a few tips on maintaining and thriving in the social media world as a business person.
First, let’s start with your intention. Without an intention, using social media can be a big waste of time. Simply scrolling through a feed without true engagement really doesn’t do you any good. This is where you want to focus some time each day to social media. It could be a half hour in the morning, or a half hour in the evening. The idea is to get you engaged on the subject. This way you’re not wasting your time, and are actually being effective.
Knowing your connections
Social media is all about following people you can engage with. Whether that means they are in your industry or can provide a specific service, you want them to be useful to you, and you want to be useful to them. Following others in your industry can provide new insight, fresh perspectives, and potential new clients.
The list of accounts you follow is always visible too, so make sure it’s strictly professional. Even if you’re not engaging with their content, people can still see. Save the personal follows for the personal account. This is especially important if you have a team working below you. Set an example to them that’s strictly professional.
Engaging with others
Be sure you are engaging! Don’t be the person that doesn’t “like” or “heart” any posts. Always be engaging with the accounts you follow. Leave comments that open the door to discussion. The more you “like” and comment, the more exposure you’ll get. Other accounts can see these things. Just like chatting with someone in real life, what you say is meaningful, it matters. This all helps build your relationship with your followers. So, be sure to leave a trace when engaging online!
Do you have any additional tips for engaging with others online? If so, please feel free to share them by commenting below!