Importance of Reviews
In this industry, reviews are very important. Contractors and handymen alike are invited into homes and trusted to do quality work. A homeowner is likely to vet you before inviting you over for an estimate. How do they vet you? A simple Google search will yield all information about you. What the homeowner is looking for at this point is reputation. What was your previous work like? More importantly, are you trustworthy? If you’ve got many reviews, odds are the homeowner is going to feel very comfortable with your status and want to proceed.
- 90% of consumers read online reviews about a company before purchasing
- 88% of consumers trust online reviews as much as a personal recommendation
- Customers are likely to spend as much as 30% or more on a business with an “Excellent” status, or 5 stars
- 72% of consumers say positive reviews help them trust a local business more
One of the most important things about reviews in our industry is trust and reliability. We’ve all heard the horror stories, and no one wants to be a victim of that. Homeowners want to know you can be trusted with not only their money, but their well being too. Not many business practices are more personal than working in someone’s home while they might be home.
Where to secure reviews
Your first stop should always be Google.com reviews. They are the most accessible and will always display when you search for a contractor. To get these setup, you need to create a Google business account (free) and set a location for your business. Once that location is set, you have a legitimate business listing on Google. You can now begin asking for reviews. Focus on your clients you have good relationships with. Most of the time, if the business relationship is good, people don’t mind writing reviews. We like to share our opinions, it’s only natural. More importantly, it only takes a few minutes to do so.
Reviews on your website are another fantastic avenue. Your website is the staple of your online presence. It should include your background and examples of the work you have done. It should also have some testimonials/reviews. It’s your website and you control the content on it. If a client says something about your work, ask them if you can put that on your website.
When someone searches you online, two things are very likely to be the first thing that person sees – Google reviews and your personal website. Be sure to keep these two avenues up to date with Reviews and other relevant information. It’s all about securing more leads and thus more profit. Your online presence will have a significant impact on that.
Now, go get some reviews!